When it comes to creating stunning branding photos, timing and location are just as important as the outfits you choose or the props you bring. The time of day and weather conditions can make or break the results, so careful planning is essential. As your trusted branding photographer, I’m here to guide you through how we can make the most of every shoot to ensure your images are truly magical.
Why Timing Matters
The quality of natural light changes throughout the day, and this has a huge impact on the mood and feel of your photos. Here’s a quick guide to the best times for outdoor photoshoots:
- Morning or Afternoon: These are my go-to recommendations for most branding shoots. The light is softer and more flattering during these times, giving you a natural, professional glow. Plus, shadows are gentler, avoiding those unflattering dark circles that overhead midday sunlight can create.
- Dusk or Dawn: If you’re after that dreamy, ethereal vibe, early morning or late afternoon (often called the “golden hours”) are perfect. The light during these times creates a warm, glowy effect that adds a touch of magic to your branding photoshoot.
- Midday: While it’s tempting to shoot in the middle of the day when everyone’s free, the harsh overhead sunlight can result in stark contrasts and deep shadows. That said, if you’re after bold, creative shots that play with strong light and shadows, we can embrace this look for something unique.
What About the Weather?
The weather is an unpredictable factor, but it doesn’t have to be a problem. Here’s how we handle it:
- Overcast Days: Overcast skies can be a blessing in disguise! The soft, diffused light eliminates harsh shadows and gives your photos a beautifully even tone—perfect for a natural light branding photoshoot.
- Rain: Unless you love the rain and want to embrace a water-themed shoot (which can be incredibly creative and unique!), I always book backup dates in case the weather doesn’t cooperate.
- Wind: A gentle breeze can add a touch of drama to your photos, creating those effortless hair flicks or flowing dress moments. But strong winds can be uncomfortable and disruptive, so it’s worth rescheduling if the forecast looks blustery.
What is the Best Time for an Outdoor Branding Photoshoot?
The best time for an outdoor branding photoshoot depends on the look and feel you want to achieve. If you’re after soft, flattering light that enhances your natural features, morning or late afternoon are ideal. These times provide gentle light that creates a professional, polished look without harsh shadows. For those dreamy, glowing images with a magical touch, aim for golden hour—just after sunrise or before sunset. This time of day produces a warm, golden hue that adds an ethereal quality to your photos. Ultimately, the best time depends on your brand’s aesthetic and the story you want to tell.
How Does Weather Affect Branding Photography?
Weather plays a significant role in the success of your branding photoshoot. Overcast days are fantastic for creating soft, even lighting, while sunny days can offer opportunities to play with light and shadow for a bolder look. Rainy weather, although less common, can be embraced for unique, water-themed shoots that stand out. However, strong winds can make it difficult to maintain a polished look, as they might cause discomfort and affect hair or clothing. This is why I always book backup dates for outdoor shoots. A little flexibility ensures we get the perfect conditions to bring your vision to life.
How I Plan Your Outdoor Branding Photoshoot
When you book an outdoor shoot with me, I’ll always plan for success:
- Backup Dates: I’ll secure alternative dates at the time of booking, so you’re never stuck if the weather takes a turn. Flexibility is key to ensuring you get the best results.
- Location Planning: Whether it’s a beach at sunrise or a park at dusk, I’ll help you choose a location that complements your brand and vision.
- Light Direction: We’ll position you so the light works in your favour—no harsh shadows or squinting!
The time of day, weather, and location all play a significant role in creating stunning branding images that align with your vision. By planning around these factors, we’ll create photos that feel authentic, professional, and uniquely you.
So, whether you’re dreaming of a soft and glowy dawn photoshoot, or a bold and dynamic midday session, we can create photos that authentically represent your brand and make a lasting impact. Curious about how we can elevate your branding? Let’s connect and book your session today!
