Why Professional Product Photography is Essential for Amazon, Etsy, Ubuy & eBay
Let’s be real—your product images aren’t just ‘nice to have,’ they’re your hardest-working sales team, pulling in customers 24/7. If they don’t grab attention instantly, you could be losing sales before your product even gets a chance. Whether you’re listing on Amazon, Etsy, Ubuy, or eBay, each platform has its own image requirements that can impact visibility, conversions, and overall sales. As of today, these platforms demand high-quality, optimised images. Moreover, while requirements may evolve, we always stay ahead of the latest updates to keep our clients at the forefront of online retail.
A perfect example of effective e-commerce imagery is Elk & Friends, a brand that has successfully leveraged our professional product photography to enhance their listings across multiple platforms. Here’s what you need to know about platform-specific product image guidelines. how different marketplaces approach product images and why investing in professional visuals is crucial for your brand.
Amazon Product Image Requirements
Amazon doesn’t mess around when it comes to product photography. They want crisp, professional images that make shopping seamless for customers. They prioritise clarity, professionalism, and consistency to ensure a seamless shopping experience.
- Main Image: Must have a pure white background (#FFFFFF), with the product occupying at least 85% of the image frame.
- Resolution: A minimum of 1000px on the longest side to enable zoom functionality, though 2000px+ is recommended for maximum quality.
- File Formats: JPEG, PNG, GIF, or TIFF.
- Additional Images: Can include lifestyle shots, size guides, infographics, or packaging details to provide a more comprehensive view.
No Logos or Watermarks: Amazon prohibits additional text, logos, or promotional overlays on the main image.
To ensure your listings meet Amazon’s latest standards, visit: Amazon Seller Central.
Why it matters: Higher-resolution images improve customer trust and engagement, leading to higher conversion rates. Failing to meet Amazon’s strict image requirements doesn’t just hurt your sales—it can tank your rankings or even get your listing removed altogether.
Etsy Product Image Guidelines
Etsy is where creativity meets commerce. Shoppers aren’t just buying products—they’re buying into a story, a vibe, a lifestyle. Your images should reflect that magic.
- Main Image: A high-resolution, clear image that represents the item accurately.
- Size & Resolution: Etsy recommends 2000px on the shortest side for zoom capability.
- Background: Unlike Amazon, Etsy allows creative backgrounds, but they should remain clean and complementary to the product.
- Additional Images: Etsy encourages 10 images per listing, including lifestyle, close-ups, and variations.
No Watermarks or Text Overlays: Similar to Amazon, images should be free of excessive branding elements.
For the latest requirements, check: Etsy Seller Handbook
Why it matters: On Etsy, visual storytelling is key. High-quality, curated images help build a brand aesthetic that resonates with buyers and encourages sales.
Ubuy Product Image Guidelines
Ubuy is a growing cross-border e-commerce platform that provides access to international markets, making consistent, high-quality images essential.
- Main Image: Clear product-only shot, preferably on a white or neutral background.
- Resolution: 1000px minimum, with larger images preferred for zoom and detail.
- Formats Accepted: JPEG, PNG.
- Additional Images: Lifestyle shots and different angles are encouraged to provide a complete view.
Additionally, for more details on Ubuy’s specific requirements, visit: Ubuy Seller Resources.
Why it matters: Ubuy shoppers are looking for clear, detailed imagery before making a purchase. Professional product photography that follows Ubuy’s specifications can increase customer confidence and sales conversions.
eBay Product Image Guidelines
eBay is another highly competitive marketplace where high-quality images directly impact sales and search rankings.
- Main Image: Must have a white or neutral background, with no borders, text, or watermarks.
- Resolution: At least 500px on the longest side, though 1600px+ is recommended for best quality.
- File Formats: JPEG, PNG, GIF, TIFF, BMP.
- Additional Images: Up to 12 images per listing.
For the latest image requirements, visit: eBay Seller Centre
Why it matters: eBay’s algorithm prioritises listings with high-resolution images, leading to better search visibility and conversion rates. With thousands of similar products on eBay, blurry or inconsistent images won’t cut it. Professional product photography isn’t optional—it’s your competitive edge.
Why Professional Photography is Non-Negotiable for E-Commerce Success
Across all platforms, high-quality images boost sales, reduce return rates, and enhance brand credibility. Here’s why professional photography matters:
- First Impressions Matter: You’ve got seconds—literally—to win over a customer. Make those seconds count with stunning, professional product photography that stops the scroll.
- SEO Benefits: Properly optimised images help your products appear in search results more frequently.
- Platform Compliance: Following each marketplace’s image rules ensures your listings remain visible and competitive.
- Brand Cohesion: High-quality, well-curated imagery strengthens your brand identity across multiple selling platforms.
Elk & Friends: A Case Study in Professional E-Commerce Imagery
The brand Elk & Friends is a prime example of how professional product photography enhances visibility across multiple platforms. The images we created for them appear across Amazon, Etsy, Ubuy, and eBay, ensuring a consistent and polished brand presence.
📷 [See images below of Elk & Friends listings across different platforms.]
Stay Ahead with the Right Images
E-commerce platforms regularly update their image policies, and keeping up with these changes is crucial to maintaining your listings. That’s where we come in—we stay ahead of the latest requirements so you don’t have to. If you want standout, platform-optimised product images that drive sales and build trust, we’re here to help.
We’re Melbourne-based and obsessed with helping brands stand out in the crowded e-commerce space. Ready to transform your product images? Your products deserve to be seen let’s create visuals that sell!
