Did you know that packaging design plays a crucial role in consumer purchasing decisions? A 2024 study by Canpack found that clear and attractive packaging motivates buyers. While research from Wiley highlights the power of graphics, colors, and label information in online sales. For brands investing in belly bands packaging, boxes, or other printed materials, the quality of your product photography determines how your product is perceived. Ultimately, how well it performs in the market.
Whether a product is on a retail shelf or an e-commerce site, the first thing that catches a customer’s eye is the imagery. For brands investing in belly bands packaging, boxes, or any printed materials, the quality of your product photography plays a crucial role in how your product is perceived—and ultimately, how well it performs in the market.
As a Melbourne-based product photographer, I’ve worked with brands that understand the power of high-quality visuals, but one thing remains clear: photography for packaging is different from photography for digital use. Here’s what every brand should consider when shooting images for their packaging designs.
Creating Print-Perfect Belly Bands Packaging Photography
Many brands believe they can use the same high-resolution images for both websites and packaging, but that’s not always the case. However, print and digital have different demands, and understanding these nuances can make or break the final product.
- Colour Accuracy: Digital screens use RGB colour mode, while printing requires CMYK. If an image isn’t prepared correctly, colours can shift—leading to branding inconsistencies across platforms.
- Resolution & Detail: Images for print need to be high-resolution (300 DPI or more) to avoid blurriness or pixelation on belly bands packaging, cartons, and labels. What looks crisp online may not hold up in print if not shot correctly.
- Lighting & Texture: While digital platforms allow for some flexibility in retouching, packaging photography needs to be flawless from the outset. A poorly lit product image will look dull when printed, impacting the premium feel of the packaging.
Brands launching products with printed materials benefit from working with a photographer who understands these differences, ensuring consistency, quality, and a polished final look.
Key Considerations When Shooting Images for Packaging
When creating visuals for belly bands packaging, retail marketing, and e-commerce, every detail matters. Here’s what goes into crafting images that translate perfectly onto belly bands packaging, cartons, and retail displays.
- Think Beyond the Digital Frame: Packaging photography requires precise composition and negative space to accommodate design elements like text, branding, and die-cuts. A cluttered image can make a product feel unpolished on-shelf.
- Consistency is Key: Larger brands rely on visual consistency across all platforms. Whether it’s a luxury skincare line or an FMCG product, packaging imagery should match the brand’s online presence while standing out in print.
- Test Before Print: A crucial step many brands overlook is printing test proofs before finalising packaging. Even the most stunning product shot can shift when printed—so testing ensures the final result meets expectations.
When considering these factors early in the creative process, brands can avoid costly reprints and ensure a flawless final product.
From Studio to Shelf: A Real-World Example
A great example of the impact of high-quality product photography in packaging is my recent work with Bioderma. The process started in the studio, where I captured crisp, high-resolution images of their skincare range. These images were then integrated into belly bands packaging, bringing the product to life with a bold, professional, and retail-ready look.
After printing, the final product made its way to Chemist Warehouse shelves and online listings. Seeing the transformation from a studio photoshoot to an in-store and e-commerce-ready product reinforces why investing in packaging-specific product photography is essential for brands. This process not only ensures visual consistency but also enhances customer trust and strengthens brand identity, ultimately driving sales.
How Brands Can Make the Most of Their Photography Investment
For larger businesses, packaging photography isn’t just about aesthetics—it’s a strategic investment. Strong imagery:
- Enhances perceived product value
- Creates a strong brand presence in-store & online
- Builds trust with customers before they even pick up the product
To maximise the impact of belly bands packaging work with a photographer skilled in both digital and print. Starting with high-quality photography ensures packaging that looks great and performs effectively.
Let’s Talk About Your Packaging Photography Needs
If you’re launching a new product or revamping your belly bands packaging, let’s craft imagery that makes your brand stand out—both on the shelf and online. Inquire today for a personalised proposal!
